what should to do to make the cooperative more attractive?
In fact, running a cooperative does not always run smoothly due to several factors such as strategy and inadequate preparation. If the cooperative has been around for a long time but has not developed sufficiently, as a member, the first thing to do is to correct whether the internal conditions are good enough. Check it in detail and detail both in operational and managerial problems, then immediately fix the problem.
Cooperative policy generally applies a system of care patterns. Where the capital obtained comes from the funds deposited by the members as joint capital. This capital deposit pattern will only help a lot to enlarge the cooperative if there are also many members. To reduce dependence on the membership system, cooperatives can slightly increase policies by expanding capital gains, through funding or business investment.
Furthermore, namely, eliminating the notion of "cooperatives as savings and loan institutions managed conventionally, prone to abuse, unsophisticated and old school". Even though if managed properly, cooperatives can become modern institutions and move dynamically following the times. Therefore, the millennial generation must also be actively involved so that they are interested in cooperating because the principles and values of cooperatives are very much in line with the characteristics and preferences of the millennial generation. The goal of the movement is that cooperatives must be liked by the millennial generation because they have the main value of equality and sharing. The way that can be done is to take advantage of information technology, carry out promotions using a more contemporary platform.
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